John Sculley, Pioneer Marketer, Returns To Wharton With Gifts Of Wisdom
American businessman John Sculley is most famous for his role in catapulting Pepsi and Apple into two of the world’s best-known brands. In 1967, his corporate career began when he was hired by Pepsi-Cola Company as a trainee. By 1978 he’d become the company’s youngest president and chief executive officer…